Eleni Papazoglou

 Is an intervention that took place in a corner shop in collaboration with the project space reclame and artist Lisa Sudhibhasilp in the corner shop Tabakshuis, Amsterdam.  reclame is interested in practices that challenge the culture of advertisement and the notion of merchandise.

The Dunkin Donuts ‘Munchkins’ are small round bites of dough that come in all kinds of flavours. First sold as ‘Donut Holes’ in the 70s, they were marketed as left overs from the removed centres of the doughnuts. As a child, I believed this story to be true, an ingenious way to reduce food waste, and as it turns out, it was.
Some time ago, I stood in a store holding a broken piece of their display that I wanted to take home with me, wondering if to take it would be an act of stealing, or if it would be possible to buy something that is not for sale. Can we buy the bone before the meat? With Hole Hold Whole, we attempt to celebrate the valuable waste, the discarded matter and the donut holes, and we cherish this absent space where nothing becomes something in a store that appears to sell everything.

Tabakshuis is a corner shop that sells convenient products, cold drinks, cigarettes, newspapers and stationery items. Many thanks to the owner Buick Ismaili for hosting us.
reclame #6 was kindly supported by the Amsterdams Fonds voor de Kunst.